Dutch Shoe & Leather Museum


Wednesday Whiskey x The Artists

Luc Verschuuren web

Wednesday Whiskey x Luc Verschuuren

This spring, Wednesday Whiskey, the young label in men’s shoes by the Dutch entrepreneur Marijn Verschure, is launching a very special project. Several artists, from different origines, were invited to apply their significant signature on a pair of Wednesday Whiskey shoes. As a result the eye-catching works of art will be on display in a small exhibition, called Wednesday Whiskey x The Artists at the Dutch Leather and Shoe Museum in Waalwijk, the Netherlands.

Marijn Verschure, who is both founder and owner of Wednesday Whiskey, came up with the idea for the art project together with his friend Pablo Lücker during an international fair.

Besides Lücker, he found the American graffiti artist Kool Koor, the Dutch cartoonist Luc Verschuuren and several others, willing to make a contribution to this project. After the exhibition in the Dutch Leather and Shoe Museum, the project will be shown on several fairs and events as well.

Pablo Lucker 2 web

Wednesday Whiskey x Pablo Lücker


The exhibition at the Dutch Leather andShoe Museum is available in the period from 2 April - 7June 2015. The Wednesday Whiskey’ grafic art shoes have been combined with regular art pieces supplied by the artists themselves. Also on display is the shoe label’s rapid evolution into a full-fledged brand according, made visible by showing both early samples and current styles.

Wednesday Whiskey is a Dutch Shoe Brand established in 2013. Its philosophy stands for Enthusiasm for Unrestrained Simplicity. The Wednesday Whiskey collections are produced with lots of care in a small factory, just outside of Porto, Portugal. At the moment the collection is available in 50 stores as well as online.

Kool Koor web

Wednesday Whiskey x Kool Koor

Wednesday Whiskey x The Artists: 2 april t/m 7 juni 2015. Nederlands Leder en Schoenen Museum, Waalwijk

The exhibition of Wednesday Whiskey at the Dutch Leather and Shoe Museum can be visited during regular opening hours. In the weekend of 18 and 19 April, visiting the museum is free of charge. More information about Wednesday Whiskey: click here.

Informatie about museumweek click here.